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Cummins deep plowing the South American market

In July 2014, Chinese President Xi Jinping and Venezuelan President Nicolas Maduro common witness, Yutong Bus and up to 1500 Venezuela signed a memorandum of Yutong buses, these orders become China to open up Latin American market an important step. However, little is known of these orders of 1,500 vehicles, there are 1,200 with the Dongfeng Cummins Engine Co., Ltd. (hereinafter referred to as Cummins) engine products.

In recent years, Dongfeng Cummins engines with vehicles exported to South America, Russia, West Asia, South Asia, Africa and other regions, contributed to be reckoned with for the Chinese engine brand to the world. South America as the traditional advantages of the market Dongfeng Cummins engine, the 1200 NTU orders with Venezuela, it is reasonable.

To further understand the Cummins market conditions in South America, China Dongfeng Cummins bus network interview sales manager in charge of the Venezuelan market, Sun moved to the Venezuelan market, for example, understand the Dongfeng Cummins in market situation and development strategy in South America.

Dongkang ensure overall competitiveness in the South American market based

Sun moved to the reporter, now includes Venezuela, including many South American market, most did not own automobile industry, car repair capacity corresponding weak, any failure of the engine failure is very easily lead to vehicle downtime, so the engine is reliable of demanding. Pursuit of high reliability, fuel economy engine products, in South America countries selected vehicle product an important consideration.

ISLe series Dongfeng Cummins Engine


Cummins engine in the global market status and influence, in order to expand the overseas market Dongfeng Cummins has created favorable conditions. Dongfeng Cummins Engine in quality, performance and other aspects have reached the Cummins global standard, which became an important factor in the success of Cummins in the South American market.


According to the Sun move introduced in 2006, Dongfeng Cummins products first entered the South American market. After nearly 10 years of accumulation, Dongfeng Cummins engine with stable performance, excellent reliability and timely and efficient service has been recognized by the South American users. So far, the South American market, imported a total of 9,000 products Dongfeng Cummins Engine, has become the South American market is mainly imported engines brands.

"In South America, there are many users even equipped with Cummins engine as a prerequisite for the vehicle purchase." Sun told reporters the move.

Cummins global service for the development of a solid backing

Brand represents not only leading technology and quality products and reliable means of Cummins's worldwide service network to become a strong backing Cummins to expand the market, that same technology architecture, the same parts, the same service standard, so maintenance more convenient.

Cummins in the world with over 6,500 service outlets, more than 600 distributors. Cummins Engine customers around the world can enjoy fast, professional, quality service. Sun move, said it is supporting this service network, the user selects Cummins products will be more at ease.

Cummins global technology, support services, has become the user to select an important factor Dongfeng Cummins Engine. For certain overseas markets, Dongfeng Cummins also set up a special overseas service team to provide some of the more in-depth support services based on customer needs, such as training in the use of the driver; as corporate clients have their own maintenance staff, then, will be for service personnel to determine some common problems and troubleshooting training.

With the Cummins global service system, Dongfeng Cummins for the specific needs of each client, deeper for personalized service, and then tamp the user's confidence in Cummins products, stable market share.


In cooperation with vehicle manufacturers, in-depth development of the market

Engine as an intermediate product, engine manufacturers to do more than just provide a power machinery, but to stand on the basis of the technical infrastructure, help vehicle manufacturers achieve high overall cost, customer demand for the power plant. Therefore, whether closely with OEMs, it is an important factor in deciding whether to win the overseas market competition.

Dongfeng Cummins to expand in overseas markets, and have adopted the way of working closely with OEMs, for a long time, Dongfeng Cummins and Dongfeng, Yutong, Jinlong, Zhongtong and other OEMs match from the beginning of the vehicle, the vehicle production and when the sale and after-sales service every step of collaboration with OEMs.


Yutong and Venezuela signed 1,500 orders, 1,200 engine load Dongkang

Yutong and Venezuela signed 1,500 orders, 1,200 engine load Dongkang

In the South American market, Dongfeng Cummins particularly close cooperation with Yutong. In Venezuela, for example, Cummins product in 2011 to enter the Venezuelan market, will be completed in 2015 Yutong signed 1,500 orders. And in accordance with the cooperation agreement signed with Venezuela in 2014, Yutong, in addition to export 1,500 buses and corresponding accessories, tools, services and other content, also involves intelligent transportation systems operations management joint venture framework agreement on cooperation and bus plant, the future of Venezuela is expected to export their Production of passenger cars to SADC (the South American Community of Nations) and other markets. And the subsequent cooperation with Venezuela Yutong, Dongfeng Cummins are varying degrees of involvement therein.


Sun said the move, coming Yutong factories in South America after the engine configuration also major considerations Cummins products. The content of cooperation with Yutong Cummins engine in addition to match, but also including support, training services and to strengthen the network of spare parts and other services provided and ability. It can be said, by working with OEMs, Cummins Venezuela will also expand the market for deeper.

"Not only is Venezuela, we hope to make together with vehicle manufacturers Cummins in the wider South American market has been applied." Sun move adds.


Relying on Cummins technology and product platform, working closely with vehicle manufacturers, combined with expanding the way, let the engine from Cummins China's surf in the South American market, so that "Chinese Heart" shining in South America earth. Cummins constantly upgrade their influence abroad, while its development experience for domestic engine brand to the world market to provide a reference!

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